Montblanc
Sfumato
Hamburg, Germany.
2023
Montblanc’s Creative Director Marco Tomasetta reached out to us with an exciting brief—create an animation piece announcing the launch of a new leather collection: the Montblanc Meisterstück Sfumato Capsule.
Developed by Leonardo DaVinci and used widely among Renaissance painters, sfumato is a painting technique to fade the transition between colors. It plays with the subtle nuances of light and color to soften the outline of figures in paintings. Montblanc’s sfumato-inspired pieces also draw inspiration from the Maison’s writing heritage, with the dark tone representing the ink of a fountain pen.
Immersed in the enchanting world of Renaissance paintings, our vision was to create a masterpiece of visual poetry. Drawing inspiration from the distinctive style's meticulous framing, subtle colors, and masterful use of light, we sought to weave together a creation that captures the essence of this timeless artistic era.
Credits
La Mary Studios
Matias Lepera (Director)
Angelina Cirone Ferrero (Head of Art)
Facundo Nadur (Account Manager)
1st Ave. Machine
Lautaro Brunatti (Managing Partner)
Lucio Fiorentini (Producer)
Giselle Pérez Paladino (Head of post-production)
Plenty
Mariano Farias (Director)
Pedro Reales (Executive Producer)
Gladys Esquivel (Executive Producer)
Marina Dominioni (Coordinator)