Montblanc
Social Media Case Study
Hamburg, Germany.
2021 - Ongoing
Celebrating three years of unparalleled creativity and craftsmanship, La Mary has been at the forefront of delivering exceptional campaigns that captivate audiences worldwide. With an impressive track record of over 40 successfully rolled-out campaigns, our team has left an indelible mark on seven major social media platforms. From engaging storytelling to visually stunning content, we have consistently surpassed expectations, creating a lasting impact that resonates with audiences around the globe.
4000 contents delivered across 7 social media platforms, 1,200 copies written, countless team calls and 1,000 hours of community moderation: a partnership that embodies creativity, craft, and loads of teamwork.
NEXT, A SELECTION OF CURATED PROJECTS
OVER THE YEARS
Brand Campaign
Over the past three years, our journey has been nothing short of extraordinary as we’ve had the privilege of collaborating on the rollout of major brand campaigns. From the iconic visions of Wes Anderson to the captivating performances of Cillian Murphy, the thought-provoking storytelling of Spike Lee, and the undeniable charisma of Tom Felton, each campaign we launched surpassed the previous one.
Signed Episodes
A maison with 100 years of history has a lot to tell. The Montblanc team commissioned us to create a series of videos whose format was dynamic and highly visual but short in duration. Each one aimed to unravel a unique story preserved by the Montblanc Archive in a fresh format that was created specifically with its performance on Instagram reels in mind.
Montblanc x Ferrari
This project involved creating social media storytelling for the launch of the new writing instruments collection in collaboration with the renowned Italian car manufacturer, Ferrari. The campaign began with a teaser phase to generate excitement, followed by three separate launches focusing on themes of passion, dream, and myth. Each launch included an editorial piece that explored the inspiration behind the writing instruments. The second stage of the campaign emphasized the product and its features. The branding design played a crucial role throughout the campaign and was even showcased at the physical launch event in Modena, Italy.
Valentine’s Day
The challenge was to build a campaign for one of the most important commercial events of the year without shooting new material. The team had to create the campaign from scratch within a challenging 2-week timeframe.
The solution was to create a series of animated pieces that mixed film footage and stop-motion based on quotes by poets and writers such as Jane Austen, Leo Tolstoy, and Emily Brontë. Using 3D campaign hero product models, we also created a series of product pieces that shared the same aesthetic and were enhanced with music and sound design. What materialized was a highly human, warm, and inspiring campaign.
The results were a qualitative improvement in the campaign's content compared to the previous year, as well as a significant improvement in performance KPIs. There was a 200% increase in sales from Social Organic and a 158% increase in interactions.
Brand Guidelines
When managing 7 social media platforms globally, maintaining consistency is crucial. Over the years, we have developed brand guidelines to enhance the brand's presence on various channels. These guidelines serve as a reference for Montblanc’s ever-growing international team, ensuring that brand consistency is maintained across every project. Our goal is to shed light on the importance of maintaining a cohesive brand identity across diverse channels and empower our team to uphold these standards.