Kikz
Sparkling Cold Brew
Madrid, Spain.
2024
Kikz is making its grand entrance into Spain and the EU, with a unique and invigorating beverage aimed at the Gen Z market. Its core target audience comprises young individuals seeking an energy drink that combines the power of ethically sourced cold brew coffee with carefully selected natural boost additives like L-Theanine and Ginseng.
Naming
& Branding
Taking inspiration from the zebra, who boasts the most powerful kick in the animal kingdom, Kikz was born. The brand was developed to draw attention in the already-crowded energy drink segment. A bold logo and a vibrant color palette resulted in unmistakably playful branding.
Kikz Cold Brew Branding
The Can
The cans’ eye-catching design features horizontal lines that represent a modern take on the zebra’s fur. The lines circle the can to connect with the logo, matching the weight of the logo’s custom font.
Introducing a new range of invigorating tastes like the Kikz Power Vanilla, the OG flavor with 102g of caffeine for a quick energy boost, the Kikz Mindful Tonic sporting an extra 90 mg of L-Theanine for a cognitive kick and the Kikz Focus Coconut with 25 mg of Ginseng for improved concentration.
The Ads
We developed a series of concept ads announcing the brand’s launch. Showing the cans interacting with a real zebra and accompanied by fresh and fun headlines, these memorable key visuals were designed to be the talk of the town and could be spotted around Spain’s main cities.
