Codashop
Social Media Case Study

Latam.

2022 - 2023

Codashop is the leading digital platform where users can buy official credits and subscriptions for their favorite games and apps. Originating in Singapore, it extended across borders until it landed in LATAM in 2020. 

We started working with Codashop in the relaunch campaign for Argentina in 2022 and it marked the beginning of a rich relationship that soon crossed borders and introduced our work to new markets across LATAM.

Argentina Relaunch

Codashop’s Argentina Relaunch Campaign consisted of content localization and was loaded with native concepts for the Argentinian market. In addition to moderation and influencer activation, we also developed brand and tactical pieces and monthly roadmaps.


→ RESULTS

  •  Best country kickoff performance in the region (including Brazil).

  •  100% weekly average organic growth.

  •  High level of interaction between the local community and the CM thanks to the creation of spontaneous daily content.

Expanding to LATAM

Since we drove the best country kickoff performance in the region with the Argentina relaunch, this led us to the opportunity to expand our services to other countries in Latam: Colombia, Chile, Mexico and Brazil.

We created performance content to impact our target audience and gain new followers across these countries. +60 motion graphics videos were produced and adapted monthly to build brand awareness and drive promotion and game traffic pillars.

Creative
Community Management

We developed a content proposal that completely transformed Codashop's social media communication and helped us establish a solid community while building brand awareness and engagement.

Not only was our focus on localizing the content for Argentinians but also on making Codashop become “one more player” among the gaming crew.

Far from sounding too formal or like yet another brand from abroad, through our Creative Community Management’s daily activity, we made this brand sound just like the core target!